This week was a true treasure trove of posts that were worth saving into my trusty Evernote account. These are the Keepers to share now or later. Check out my favorite social media tips that I found, filed and shared this past week. I’ve even given an estimated reading time to help you decide if you want to click on the link now or save it for later.
Entrepreneur or Startup?
- I really enjoyed reading this post for National Small Business Week by Entrepreneur.com, Battle-Tested Startup Advice from 6 Awesome Entrepreneurs. It’s chock-full of golden nuggets from true blue entrepreneurs from around the U.S. (Read in 10 minutes or less.)
- Morning people will rejoice to read this infographic on The Morning Rituals of 10 of the World’s Most Inspirational Entrepreneurs. I’m a night-owl and broke out in a sweat, but to be honest, my most productive time is when everyone is down for the night. (Read in 10 minutes or less. Better yet, just save it as a PDF to your Evernote account.)
Productivity Hacks to improve your bottom line
Multitasking is no longer the “in” thing. As a female GenXer, I graduated in 1988 with a strong work ethic and a Superwoman complex. We were supposed to be able to do it all and do it with finesse. I had regular manicures and pedicures, worked 10 to 12 hour days, attended night school to finish my degree, brought home the bacon and fried it up in a pan. I wanted to be the Enjoli woman. Fast forward 20 years and I’ve learned I couldn’t be more wrong!
- Dr. Anita Marchesani nicely wraps up why it’s best to focus on one thing at a time in her recent article for online business news and information site, The Rouse. Read it here. (Read in 10 minutes or less.)
- The Muse is a favorite stop in my morning routine. Though this list of 20 Productivity Apps is iOS (Apple) heavy, there are a couple that I already use (Evernote, Google Now) and a few others that I’m eager to try on both my Android smartphone and Mac products. (Read in 10 minutes or less.)
- If you’re still getting around to refining a Twitter profile, don’t delay. The Twitter blog came up with a quick how-to, best practices guide just for you. Get it here. (Read in 10-15 minutes. Add 15 minutes, with bonus points, if you’re checking out the sample brands, you’ve got your Twitter account open and you’re making changes as you read along!)
Design your online presence
When you potentially have hundreds of strangers looking at your Internet self, the pressure to design your website and your entire online presence can increase monumentally. There are a dozen ways from here to Sunday to make it happen but unless you’ve got seed money for marketing, you’re likely looking at a DIY or free design option. Take some time and poke around the experts’ sites. Troll a few Facebook groups to gauge what’s trending and what’s not. Online marketing firms all have blogs which are excellent resources for trending topics, social media tips and design hints. I poked around there and found 3 of my favorite posts this week to share.
- Media firm The Next Web has a great relationship with social media experts like Movable Ink’s Vivek Sharma. He recently offered his company’s free ebook to TNW’s readers. Access the article here or download it as an ebook from Movable Ink’s site here. (Read in 10-15 minutes.)
- Landing pages have one main purpose: to draw people to your business or product and squeeze them to make a decision. Keep clicking and sign up for more or Go Away. Hopefully you design it well enough that they’ll hang around for more. Unbounce, another media marketing firm, offered 6 Articles on Design Theory to help businesses create beautiful landing pages. (Read in 15 – 20 minutes. Save it in Evernote to reference later.)
- Whether or not you like her girl-next-door-who-happens-to-be-a-huge-pop-star music, it’s hard to ignore that Taylor Swift is a marketing superstar, too. Inc.com profiles the marketing genius behind her latest hit, “Bad Blood”. Read all about it here. (Read in 10 minutes or less.)
A Day in the Life profile
- Medium.com‘s a great source for fun, interesting stories and is great for sharing on social media. Here’s a fascinating peek into an engagement editor’s day. (Read in 10 minutes.)
Business Travel Hacks
- I married into a family of travelers but totally detaching from the electronic leash when traveling (even overseas) is impossible as a freelancer. I’ve recently started using IFTTT (pronounced like “gift” with out the “g”) to streamline the dozen or so apps I use on a daily basis. Conde Nast Traveler recently profiled how IFTTT can improve your trips (Work or Pleasure). Note: Two recipes that I couldn’t live without that aren’t mentioned in this article is IFTTT’s recipe for Gmail starred emails to Evernote and Gmail attachments to Dropbox. (Read in 5 minutes.)
>>Have you tried any of these tips in the past? Are there any that you use day in and day out? I’d love to hear about them in the comments.